My Photo

The Mortgage Cicerone

  • Cicerone - cic•e•ro•ni (-nē)
    A guide or person eloquent in sharing knowledge and inspiring impactful action.

Contact Information

  • Email Address
    tony (at) MortgageCicerone (dot) com
  • Direct Phone Number
    (770) 627-2674

The Fine Print

  • The content provided on this website is presented or compiled for your convenience by the publisher of The Mortgage Cicerone and is provided for informational purposes only. It does not necessarily represent the views or opinions of any person, entity or company associated with The Mortgage Cicerone. Neither The Mortgage Cicerone nor any of its contributors and their employers or companies in which they are associated assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information disclosed, or represents that its use would not infringe privately owned rights. The information provided on this website should not be construed as offering legal, financial or other advice to be relied on by the reader to make or refrain from making any decision or to take any action. The investment, mortgage or financial services or strategies mentioned in and throughout this website may not be suitable for you. All rights reserved.

« Read the Philosophers, Hire the Generals, and Ignore the Sheep | Main | The Secret To Building Long Term Credibility & A Steady Flow of Referrals »


Mark Green

Simple enough advice, but most of us fail here. Sometimes we get bent out of shape, feel betrayed, whatever.

For me, I am always grateful for the opportunity to compete fairly for one's business. Hopefully I win the business, but it's not going to happen every time.

The true key in salesmanship is getting the other person to pick up the phone when you call. Simple psychology comes into play here. If you've conditioned your client/prospect to expect negativity/stress, naturally they'll let the call go to voice mail. But if they expect a true professional - a fiduciary - to be on the other end of the phone, you'll always have the one thing you hope for in any sales situation:

A Chance.

Great article :)

The comments to this entry are closed.