The Mortgage Cicerone - The Loan Attraction Coach - Con

Are You An Entrepreneural Originator?

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While I often write and shout how important it is to have systems and processes in your business, I also want to stress how important it is to have an Entrepreneurial spirit. It is the ethical enentrepreneurial spirit that will drive you to higher professional milestones and help you seize upon market opportunities.

Watch this video and tell me if you posess the entrepreneurial drive to reach your potential.

Hat Tip: Canvas Beat

Your Business Future Depends Upon These Business Principles...and I'm NOT Kidding!

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A Guide for Mortgage Professionals.
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This speech given by Charlie Paparelli provides perhaps the most provocative and useful thoughts I have heard regarding both the economic and consumer driven shifts shaping our marketing environment. While the video is 57 minutes in length, your business decisions over the next decade MUST embrace the principles laid out if you plan on thriving over the next decade and developing a business model of positive cash-flow.

Unfortunately, most readers will not take the time to listen, much less absorb and implement the millionaire maker fundamentals provided by Charlie Paparelli. Yet, if you do heed the advice, you are going to charge ahead of the rest of the field in your chosen niche.

Go ahead and invest the next fifty-seven minutes and be sure to take copious notes and then IMPLEMENT!

How "Shallow Kal" Can Teach You A Thing or Two About Niche Marketing

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A Guide for Mortgage Professionals.
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I'll admit, I have been critical of Kal Wayman's commercials in the past and still find them a bit distasteful. I would never call nor use him for a home loan. However, that is exactly the point I have been trying to drive with loan originators...market to YOUR niche market, not the 90% that are NOT in your niche market.

That's exactly what Kal has done. He identified a niche market in alignment with his personality and lifestyle. Again, his niche is not my cup of tea, however it is his and a vast number of others he identifies with. We are in a great country that allows for individuals to thrive serving niches as diverse as the craters on the moon. 

Other examples of individuals serving niches and thriving are Howard Stern, Rush Limbaugh, Donald Trump and James Carville. Love em' or hate them, they have prospered in their chosen niche markets. 

Take the time to watch these three interviews with Kal Wayman regarding principles he employs to reset and put his life and work in perspective. Additionally, he will explain how he brands and markets himself.

Part One (go to 40 second mark on video)

Part Two (combining work with play)

Part Three (additional marketing principles)

Understanding The Bailout (Part Nine) - The Paulson Plan

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What Paulson wants to do and some possible pitfalls behind it.

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Understanding The Bailout Plan (Part Eight) - Systemic Risk to Market

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How banks are inter-connected and what happens when one bank fails.

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Understanding The Bailout Plan (Part Seven) - Bank Goes Into Bankruptcy

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What happens when there is no equity infusion and the bank goes in to bankruptcy.

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Understanding The Bailout Plan (Part Six) - Getting an Equity Infusion

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Understanding The Bailout Plan (Part Five) - How Banks Liquidate Assets

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How banks liquidate assets to pay off debt that comes due.

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Understanding The Bailout Plan (Part Four) - Mark-to-Model vs. Mark-to-Market

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Understanding the accounting variations for valuing an asset.

Mark-to-model vs. mark-to-market.

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Understanding The Bailout Plan (Part Three) - Book Value vs. Market Value

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What it means when the market value of a stock is different from its book value.

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