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"If you go online and look at 200 web pages in one day - which is a simple task when you think of email, blogs, YouTube, news sites, etc - you'll see about 490,000 words; War & Peace was only 460,000 words."
Nick Bilton, Head of Usabilty, New York Times
A New Post By The Mortgage Cicerone
A Guide for Mortgage Professionals
Read other posts by The Mortgage Cicerone.
The phrase drip marketing comes from the agriculture and gardening practice called "drip irrigation." This method waters crops or plants using small amounts of water over long periods of time. Drip Marketing therefore impacts lead generation the same “nurtured “way. In essence, your clients, referral partners and prospects receive short messages from you via postal mail, email and even well-placed belly-to-belly visits at strategically determined times over a pre-determined time period.
It’s critical to realize a good Drip (Nurturing) Marketing Program differs from a “marketing blitz.” Whereas most marketing efforts are compressed within a short time frame, the theory behind the “Drip” methods depend on the value of repetition — and a slow build — to achieve the desired “no-push” results.
Continue reading "The Secret To Building Long Term Credibility & A Steady Flow of Referrals" »
A New Post By The Mortgage Cicerone.
A Guide for Mortgage Professionals.
Read other posts by The Mortgage Cicerone.
If I had a dollar for each time I was asked if blogging will help you close more loans or sell more houses...I think you get where I'm going.
Getting to the point, I just listened to one of the best podcasts I have ever heard concerning this subject. In it, Dan Green masterfully articulates how to blog profitably and most importantly, provides critical information on how to integrate and focus all your marketing activities.
One of the things I like about Dan Green is the way he treats his mortgage practice as a professional business. He methodically and purposely engages in activities that maximize both his clients mortgage experience while intelligently building a sustainable long-term mortgage origination career.
You owe it to yourself to take the time to listen to Dan's very sage advice. Click the hyperlink below and you will thank your stars you did!
Monetizing Your Blog
A New Post By The Mortgage Cicerone.
A Guide for Mortgage Professionals.
Read other posts by The Mortgage Cicerone.
First, I have been in the mortgage business for over twenty years, and during that period have heard and seen a lot of hype about this or that big event. Needless to say, I do not get excited about them. Yes, I have been to several and have gotten some bits and pieces of good information, but have found for the most part, the conference ended up being one sales pitch after another sales pitch from vendors or gurus marketing their wares.
End result...originators spending thousands of dollars to attend a big razzle dazzle, dog n' pony show at a fancy Las Vegas casino. It may have been fun, it may have given you a quick shot of adrenaline (or nasty hangover), however the end result being you walked away without the knowledge and tools you need to be successful without spending thousands of more dollars.
What has me excited is a phone call I received from Mark Green about participating in a three day event in Atlanta this fall focused solely on ethical and profitable mortgage origination. Best of all, the speakers and facilitators will NOT be pitching their wares from the stage and will be limited to providing 100% content to the participant loan originator attendees.
Additionally, the event is going to be priced extremely affordable with all net profits being donated to charities and NOT to the pocket books of the organizers.
Best of all, wait until you see the impressive list of organizers and speakers who have volunteered to donate their time and money to travel to Atlanta for the event! Needless to say, the response from some of the biggest names in the mortgage origination field has been overwhelming.
Expect to be hearing much more news and logistics about this event from some of the the big name real estate and mortgage blogs in the near future.
Again, this is the first time in years I have been excited about a mortgage learning event!
More news to come!
A New Post By The Mortgage Cicerone.
A Guide for Mortgage Professionals.
Read other posts by The Mortgage Cicerone.
Mark Green and Brian Brady hosted an excellent webinar on effectively using the social networking site Facebook to build a powerful, passionate and profitable client sphere of influence that will build a sustainable annuity of referrals.
This replay of the webinar provides a powerful 54 minute power punch that only Brian Brady knows how to deliver.
Note: I fast becoming a BIG fan of Mark Green...he flat gets the future of marketing!
Brian Brady on Facebook and Social Networking
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A New Post By The Mortgage Cicerone
A Guide for Mortgage Professionals
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When it comes to the subtle soft component of business, Tim Sanders gets it! When people like you, they are more likely to refer and do businesss with you. Do you put people's needs first? Do you do stuff for individuals without keeping a scorecard? Are you a selfless resource for your friends, clients and co-workers? Do you make yourself emotionally attractive to others?
Listen to this clip from Tim and let him inspire you like he has so many other salespeople! Scroll down the page and click on video.
A New Post by Rhonda Porter
Mortgage Broker/Correspondent Lender.
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I am really looking forward to RE Bar Camp in Seattle! It's less than a month away (February 13, 2009) and takes place in my back yard. Last summer I participated at the RE Bar Camp in San Francisco and I can't say enough about it. They best way I can describe my experience there is that it's a gathering of real estate professionals who are eager to learn and share their knowledge. It's an "un-convention".
I especially enjoyed the break out session with my fellow mortgage professionals and I hope we can do that at the Seattle event too.
Zillow has been kind enough to donate space at their office downtown at 999-3rd Avenue, Floor 41. For more info and (very important) to RSVP, please click here.
I'm going--and I hope to see you there too!
A New Post By Mike Mueller.
The Mortgage Vloger Extraordinaries.
Read other posts by Mike Mueller.
How many times have you said or heard that?
Have last minute docs that need to be signed and the client is at work? How often has that happened?
Can they meet you halfway?
So where is halfway?
And when we decide where that point is, where do you want to meet?
The side of the road isn't the right option.
Want to have coffee?
How about a little Pizza & Beer?
So many questions! How do you figure it all out?
I have the website to quickly answer all your questions.
It's a Google Maps mashup called meetways.com and it'll not only calculate where that middle ground is but also show you the available coffee shops, pizza parlors or whatever you specify.
Here's a real life case in point.
My friend and fellow car guy Lane Bailey found some cool car parts online. The seller didn't want to ship. Lane had a small problem. He lives in Lilburn, GA and the parts were in Livermore, CA. That 2,456 mile trip is a little too far for some greasy car parts. Lane knew I lived close so he asked if I could pick up the parts. Using meetways.com I quickly came up with 4 coffee shops near the halfway point where "Mr. I'm afraid of Fedex" can meet me.
Now, if these parts are too big to ship - I can always make the drive and meet Lane halfway.
Try Meetways - it'll make you look like a star!
Are you following me on Twitter?
A New Post By The Mortgage Cicerone
A Guide for Mortgage Professionals
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Bill Rice (via Twitter) recently pointed us to a fantastic article posted by Troy Wilson titled "10 Secrets to Turn Aged Debt Leads into New Clients." According to Troy:
"Aged leads are simply customers that haven’t been helped. So often we miss this opportunity, believing only fresh sales leads can produce closed deals. Meanwhile, many sales and marketing studies reveal...customer inquiries tend to close at a higher rate 30-60 days after the initial inquiry."
Troy also addresses several methods to professionally harvest a steady flow of quality clients:
Take the time to read this post and apply the same principles to your aged leads sitting in your data base.
10 Secrets to Turn Aged Debt Leads into New Clients by Troy Wilson
