The Mortgage Cicerone - FHA/VA Training and Advisory Services

Super Bowl Event for Mortgage Originators - The Mortgage Revolution - January 10 through 12

It's no great secret, the mortgage industry is experiencing severe change and consumers are looking anywhere they can seeking direction and help. For that reason, the industries TOP mortgage professionals have volunteered their time, effort and money to sponsor an event focused on revolutionizing the way the public views our profession.

A few facts about the Mortgage Revolution:

• ALL net profits are being donated to charity...no one is making a buck
• Cost for 3 days is only $149
• All the presenters are mortgage industry leaders paying their own way and getting no fee for speaking or leading workshops
• Take note loud and clear - the attending speakers ARE the industry leaders that TRULY care about the mortgage industry
• Workshops and presentations will be SPAM-FREE...no one will be selling their products, services or wares. It is all real live content (DAY 1 - DAY 2 - DAY 3)
• You will learn the latest regarding marketing, regulation, social media, FHA and ethical approaches to enhancing career

Our industry needs you to help revolutionize the way that the public views our profession. Come join us in Atlanta, GA from January 10th through the 12th. www.mortgagerevolution.info

 

Information Overload

"If you go online and look at 200 web pages in one day - which is a simple task when you think of email, blogs, YouTube, news sites, etc - you'll see about 490,000 words; War & Peace was only 460,000 words."

Nick Bilton, Head of Usabilty, New York Times

How Social Media Can Be An Opportunity or Disaster For You...You Pick!

I do NOT profess to being a social media expert, however I am a social media believer!

Consequently, through great effort and pain, my friend Mark Green at Top of Mind has re-awakened me to the force of social media and how one-to-one marketing will be an undeniable force in the near and upcoming years. In addition, on the Top of Mind blog, David Orsini provides a very telling video I believe all marketers and salespeople MUST watch.

If you are serious about what is in store in the upcoming months and years, take a peek at this video.

The Secret To Building Long Term Credibility & A Steady Flow of Referrals

A New Post By The Mortgage Cicerone
A Guide for Mortgage Professionals
Read other posts by The Mortgage Cicerone.

 

The phrase drip marketing comes from the agriculture and gardening practice called "drip irrigation." This method waters crops or plants using small amounts of water over long periods of time. Drip Marketing therefore impacts lead generation the same “nurtured “way. In essence, your clients, referral partners and prospects receive short messages from you via postal mail, email and even well-placed belly-to-belly visits at strategically determined times over a pre-determined time period.

It’s critical to realize a good Drip (Nurturing) Marketing Program differs from a “marketing blitz.” Whereas  most marketing efforts are compressed within a short time frame, the theory behind the “Drip” methods depend on the value of repetition — and a slow build — to achieve the desired “no-push” results. 

Monetizing Your Blog

A New Post By The Mortgage Cicerone.
A Guide for Mortgage Professionals.
Read other posts by The Mortgage Cicerone.

If I had a dollar for each time I was asked if blogging will help you close more loans or sell more houses...I think you get where I'm going.

Getting to the point, I just listened to one of the best podcasts I have ever heard concerning this subject. In it, Dan Green masterfully articulates how to blog profitably and most importantly, provides critical information on how to integrate and focus all your marketing activities.

One of the things I like about Dan Green is the way he treats his mortgage practice as a professional business. He methodically and purposely engages in activities that maximize both his clients mortgage experience while intelligently building a sustainable long-term mortgage origination career.

You owe it to yourself to take the time to listen to Dan's very sage advice. Click the hyperlink below and you will thank your stars you did!

Monetizing Your Blog 

A New Post By The Mortgage Cicerone.
A Guide for Mortgage Professionals.
Read other posts by The Mortgage Cicerone.

If I had a dollar for each time I was asked if blogging will help you close more loans or sell more houses...I think you get where I'm going.

Getting to the point, I just listened to one of the best podcasts I have ever heard concerning this subject. In it, Dan Green masterfully articulates how to blog profitably and most importantly, provides critical information on how to integrate and focus all your marketing activities.

One of the things I like about Dan Green is the way he treats his mortgage practice as a professional business. He methodically and purposely engages in activities that maximize both his clients mortgage experience while intelligently building a sustainable long-term mortgage origination career.

You owe it to yourself to take the time to listen to Dan's very sage advice. Click the hyperlink below and you will thank your stars you did!

Monetizing Your Blog 

2009 Mortgage Originator Event of the Year - 1000 Loan Originator March To Atlanta

A New Post By The Mortgage Cicerone.
A Guide for Mortgage Professionals.
Read other posts by The Mortgage Cicerone.

First, I have been in the mortgage business for over twenty years, and during that period have heard and seen a lot of hype about this or that big event. Needless to say, I do not get excited about them. Yes, I have been to several and have gotten some bits and pieces of good information, but have found for the most part, the conference ended up being one sales pitch after another sales pitch from vendors or gurus marketing their wares.

End result...originators spending thousands of dollars to attend a big razzle dazzle, dog n' pony show at a fancy Las Vegas casino. It may have been fun, it may have given you a quick shot of adrenaline (or nasty hangover), however the end result being you walked away without the knowledge and tools you need to be successful without spending thousands of more dollars.

What has me excited is a phone call I received from Mark Green about participating in a three day event in Atlanta this fall focused solely on ethical and profitable mortgage origination. Best of all, the speakers and facilitators will NOT be pitching their wares from the stage and will be limited to providing 100% content to the participant loan originator attendees.

Additionally, the event is going to be priced extremely affordable with all net profits being donated to charities and NOT to the pocket books of the organizers.

Best of all, wait until you see the impressive list of organizers and speakers who have volunteered to donate their time and money to travel to Atlanta for the event! Needless to say, the response from some of the biggest names in the mortgage origination field has been overwhelming.

Expect to be hearing much more news and logistics about this event from some of the the big name real estate and mortgage blogs in the near future.

Again, this is the first time in years I have been excited about a mortgage learning event!

More news to come!

He With The Most Friends Wins

A New Post By The Mortgage Cicerone.
A Guide for Mortgage Professionals.
Read other posts by The Mortgage Cicerone.

Mark Green and Brian Brady hosted an excellent webinar on effectively using the social networking site Facebook to build a powerful, passionate and profitable client sphere of influence that will build a sustainable annuity of referrals.

This replay of the webinar provides a powerful 54 minute power punch that only Brian Brady knows how to deliver.

Note: I fast becoming a BIG fan of Mark Green...he flat gets the future of marketing!

Brian Brady on Facebook and Social Networking

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Are You Likeable and Emotionally Attractive?

A New Post By The Mortgage Cicerone
A Guide for Mortgage Professionals
Read other posts by The Mortgage Cicerone

When it comes to the subtle soft component of business, Tim Sanders gets it! When people like you, they are more likely to refer and do businesss with you. Do you put people's needs first? Do you do stuff for individuals without keeping a scorecard? Are you a selfless resource for your friends, clients and co-workers? Do you make yourself emotionally attractive to others?

Listen to this clip from Tim and let him inspire you like he has so many other salespeople! Scroll down the page and click on video.

Likeability Factor

See You in Seattle at RE Bar Camp

A New Post by Rhonda Porter
Mortgage Broker/Correspondent Lender.
Read other posts by Rhonda Porter

I am really looking forward to RE Bar Camp in Seattle!  It's less than a month away (February 13, 2009) and takes place in my back yard.  Last summer I participated at the RE Bar Camp in San Francisco and I can't say enough about it.  They best way I can describe my experience there is that it's a gathering of real estate professionals who are eager to learn and share their knowledge.  It's an "un-convention".

I especially enjoyed the break out session with my fellow mortgage professionals and I hope we can do that at the Seattle event too. 

Zillow has been kind enough to donate space at their office downtown at 999-3rd Avenue, Floor 41.  For more info and (very important) to RSVP, please click here. 

I'm going--and I hope to see you there too! 

 

I'll meet you halfway...

A New Post By Mike Mueller.
The Mortgage Vloger Extraordinaries.
Read other posts by Mike Mueller.

How many times have you said or heard that? 

Have last minute docs that need to be signed and the client is at work?  How often has that happened?
Can they meet you halfway?
So where is halfway?
And when we decide where that point is, where do you want to meet?
The side of the road isn't the right option.
Want to have coffee?
How about a little Pizza & Beer?

So many questions! How do you figure it all out?

Fear not!

I have the website to quickly answer all your questions. 

It's a Google Maps mashup called meetways.com and it'll not only calculate where that middle ground is but also show you the available coffee shops, pizza parlors or whatever you specify.

Here's a real life case in point.

My friend and fellow car guy Lane Bailey found some cool car parts online.  The seller didn't want to ship.  Lane had a small problem.  He lives in Lilburn, GA and the parts were in Livermore, CA.  That 2,456 mile trip is a little too far for some greasy car parts.  Lane knew I lived close so he asked if I could pick up the parts.  Using meetways.com I quickly came up with 4 coffee shops near the halfway point where "Mr. I'm afraid of Fedex" can meet me.

Now, if these parts are too big to ship - I can always make the drive and meet Lane halfway. 

"Hey Lane!  How about a little Pizza and Beer in Walsh, CO? - I know the perfect spot!"

Try Meetways - it'll make you look like a star!

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