The Referral Marketing Conversation Made Easy
Bill Cates takes the stage with an audience member to demonstrate the most effective way to generate referrals during client meetings.
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June 26, 2008
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Brian Tracy: Crunch Point: The 21 Secrets to Succeeding When It Matters Most
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Chris Anderson: The Long Tail: Why the Future of Business is Selling Less of More
Douglas R. Andrew: Missed Fortune 101: A Starter Kit to Becoming a Millionaire
Fred Reichheld: The Ultimate Question: Driving Good Profits and True Growth
Harry Beckwith: What Clients Love: A Field Guide to Growing Your Business
Jeff Thull: Exceptional Selling: How the Best Connect and Win in High Stakes Sales
Jeffrey Gitomer: The Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jim Collins: Good to Great: Why Some Companies Make the Leap... and Others Don't
Linda Richardson: Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
Malcolm Gladwell: Blink: The Power of Thinking Without Thinking
Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
Milton Friedman: Capitalism and Freedom: Fortieth Anniversary Edition
Patrick M. Lencioni: The Four Obsessions of an Extraordinary Executive: A Leadership Fable
Patrick M. Lencioni: The Five Dysfunctions of a Team: A Leadership Fable
Paul Gillin: The New Influencers: A Marketer's Guide to the New Social Media
Rick Warren: The Purpose-driven Life: What on Earth Am I Here For?
Robert Scoble: Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Seth Godin: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Seth Godin: Purple Cow: Transform Your Business by Being Remarkable
The Group of 33 - Seth Godin: The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Thomas L. Friedman: Longitudes and Attitudes: The World in the Age of Terrorism
Todd Duncan: Time Traps: Proven Strategies for Swamped Salespeople
William J. Baumol: Good Capitalism, Bad Capitalism, and the Economics of Growth and Prosperity
Yvon Chouinard: Let My People Go Surfing: The Education of a Reluctant Businessman
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